On Hold Audio Magazine
Talk Marketing -on hold communication-
What do your customers hear when they're holding?
Nothing? A badly tuned radio... On Hold messaging designed for a generic business???
Hold Time can Serve as an Audio Newsletter!!!
We can work with you to ensure your customers get the message you want them to hear...
Forget all the other messages you've heard and customize the information you want to share with your callers...Listen to this Sample
We understand that every business is different and uniquely serves their customers!
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Here are some thinking points for your on-hold messages.
Think of the on-hold message as an audio press release-providing callers valuable and fresh
Information that will assist them as they deal with your organization. (The same type of information that would be expected in a trade publication) Each segment should be 5 to 15 seconds in length.
Eight or nine messages will provide adequate variety.
The Cumulative length of the messages in each language would be approximately 400-500 words- Spoken at a rate of 130-150 words per minute. Each message is typically 50-100 words, although your length will vary based on your audience and content.
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The nature of your messages will depend on the projected caller mix, but here are somesuggested topics.
A reason why caller is holding:
Working with other customers, We're sorry you have to hold, but glad we're busy, We'll spend the necessary time to answer your questions,
Brief Company History: How long in business, Recent Changes, Interesting (but little known facts)
Key Products and Services; Existing lines and new services
New Innovations or products;
Additional questions to ask the salesperson: "Ask about _______"
Information to have available: (A way to organize their thoughts while waiting)
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Hints for product utilization:
Points of difference:
Business philosophy:
Helpful suggestions:
Support materials available:
Regulations or compliance issues that caller may not be aware of:
The key: Think what you want to say to the caller while they're holding.
Internet or E Commerce Info
Time-bound or Seasonal Specials
Give some thought to responses for some of the questions and you'll easily have the eight or ninemessages you need.
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Here are some MP3 Samples of Music beds to be synchronized with the Voice-Over for your Talk Marketing audio magazine…
Go for It…Strong Instrumental makes it clear you’re dynamic and on the move
Guitar Solo…One of the most popular backgrounds. Clean and plays well via phone
Industrial Strength...You're an Industry with a story to tell
A Strong Player... And Proud of it!
Relaxed Jazz...Pleasant and inviting but won't put you to sleep
Classical Guitar…Elegant simplicity… If this is for you, you’ll know it immediately.
Cyber…It takes a particular customer demographic… If you’re leading edge, consider this option.
Looking to the Future…Straight forward and positive…
A Little Latin...Just a touch to add flavor
Classical...You'll know if it's right for you
Waltz...Classic Fluidity implies coordinated movement
All of these selections have been carefully chosen to maximize audio quality over the limited bandwidth of a telephone line.
US Phone: 1.800.BRATTON
Outside US: 713.926.3558
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